In 1915 the Coöperatieve Veiling Vereniging (CVV) was founded and in 1946 the auctions CVV and VVV merged. They will continue together under the name CVV. In 1959 former VVV'ers split off from the CVV and continue under the name VGV, the Venlo Vegetable Auction.

The year 1970 will go down in history as the year in which the CVV was the first auction in the Netherlands to achieve a turnover of 100 million guilders. Finally, there was a merger in 1990; CVV and VGV will continue together as Veiling ZON (Cooperative Auction Southeast Netherlands).

In the year 2000 the ZON Fresh Park concept was launched and in 2002 the flowers and plants activities were terminated. In 2008 it was decided to change the name ZON Fresh Park to Fresh Park Venlo. The acquisition of Sun Berry International and Blueberryworld will take place in 2010.

As the crowning glory of the work, ZON received the designation Royal in 2015. In 2018, the activities of Sun Berry International were integrated into ZON fruit & vegetables. Coöperatie ZON sells buildings and development rights at Fresh Park Venlo to real estate developer Hines.