The essence of what we do as ZON fruit & vegetables is sell fruit and vegetables. Our produced is sold via the ZON auction clock and through account sales and mediation.
ZON intensified its focus on the auction clock some years ago. A successful move, as we now sell some 60% of our turnover via the clock. And don't forget; our payment prices to growers rank among the highest in the Benelux region. We ensure a reliable and wide range of produce, supplemented in the winter months by produce supplied by Spanish cooperatives we have partnership agreements with. This has significantly boosted the number of customers that buy via the auction clock over the past years.
Customers who prefer to buy produce via mediation are in contact with a member of our sales team. Each salesperson has his or her own package of produce, so that each customer has a regular contact person for their purchasing activities. Certain produce is more suited to direct mediation with customers. We call this account sales, whereby our aim is to become the leader for a number of produce groups. Not necessarily the biggest, but the best. The online platform VanEigenBodem.nl is the basis for a number of produce groups.
In consultations with our sales teams, growers can decide whether to choose account sales and mediation, or the auction clock, or a combination of both sales methods.