On Tuesday, 7 April, we will launch the new asparagus campaign on behalf of the Nederlands Asperge Centrum (ZON, Teboza, The Greenery). This year’s three‑month campaign highlights the story behind asparagus — from field to fork. We are putting the spotlight on craftsmanship and the seasonal nature of this product. By sharing this story with consumers, we show what makes asparagus so special and delicious, and why it is rightly called the queen of vegetables. On Eatertainment and other platforms, we’re featuring a wide range of inspiring recipes — from innovative creations to beloved classics — always with white asparagus in the starring role. Want to stay in the loop? Follow the Nederlands Asperge Centrum and Eatertainment on social media.
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